Mar 20, 2007

Rhetorical Analysis: 'Testify'

By the way that Russell Crowe’s music video “Testify” was shot I would have to say that it seems as if they were trying to appeal to a younger, maybe teen to early twenties, audience, but inadvertently appealed to an older audience as well.

“Testify” shows Russell Crowe recording the song, then goes to him performing it—in a church like setting. The makers of the video were trying to appeal to the younger audience by 1) showing how fun it was to record a song, and 2) by showing a concert such as one that they might go to. But as Russell Crowe is an older person, and doesn’t have the look or prestige as someone who the younger generation would be interested in as a singer, it mostly works as a nostalgic piece for the older generation. This music video is taking them back to the rock concerts of their youth.

This music video is also interesting in the church like setting. Behind the stage where Crowe is performing, there is a stained glass window. As Crowe’s song is talking about testifying, and chaplains, and baptism, the window is an effective choice. It gives the video of a feel of going to one of those churches where they have bands instead of singing hymns. It seemed that the church setting was trying to emphasize the meaning of the song—and to relate to Christian watchers.

Crowe’s “Testify” video seems to be trying to appeal to the generation of today with it’s concert like filming, and the “making of “ sections of the video, but it also appeals to the older generation with his age and style of song. The church like setting emphasizes the meaning of the song and well as to appeal to Christians.

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