Jan 23, 2007

Sales Pitch for a Specific Audience

Wasn't that an exciting title?

Washing the dishes does a number on your hands; believe me, I know. And if you’re like me, you have a plethora of different lotions and moisturizers as you try to get back that “baby soft skin” of days gone by. All that will change now that Dawn has introduced it’s new dish and hand soap! Specially formulated so now you don’t dry out your hands with harsh soap, you hydrate them with our gentle formula while washing the dishes. You’ll be volunteering to wash the dishes from now on as you moisturize in three delicious scents—Spring Rain, Citrus, and Apple Blossom! Your hands will feel and look better every time you clean. And you won’t be the only one to notice the difference! Try Dawn Dish and Hand Soap (in three scents!), and you’ll be on your way to a more happy you! (This product was not tested on animals. No lotions were harmed in the writing of this commercial.)

Nicole, this is my experiment of something that we have learned this week (if that wasn’t obvious). I decided to create an ad targeted to a specific audience—in this case a young married woman, probably still a student since she needs to wash her dishes by hand. Hope you enjoy!!

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